*Editor’s note: This article originally appeared in The ideaXchange, AmeriLife’s house publication for marketers, agents and advisors, and was republished with permission.

Every year, you hear a ton of buzz about the Annual Enrollment Period (AEP) and how to conduct your marketing and sales activities compliantly. But you may not have heard that agents have far more marketing flexibility during the Medicare Initial Enrollment Period (IEP.)

Robert Bache