About Author
Robert Bache
Robert W. Bache (aka "Medicare Bob") is founder and chief of sales for Senior Healthcare Direct, an AmeriLife company. He manages a team of agents who work with 30-plus companies, and have served tens of thousands of clients in more than 40 states. They have been awarded several industry and business honors, and been repeatedly recognized for their top-tier customer service.
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*Editor’s note: This article originally appeared in The ideaXchange, AmeriLife’s house publication for marketers, agents and advisors, and was republished with permission.
Every year, you hear a ton of buzz about the Annual Enrollment Period (AEP) and how to conduct your marketing and sales activities compliantly. But you may not have heard that agents have far more marketing flexibility during the Medicare Initial Enrollment Period (IEP.)
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