About Author

Robert Bache

Robert Bache

Robert W. Bache (aka "Medicare Bob") is founder and chief of sales for Senior Healthcare Direct, an AmeriLife company. He manages a team of agents who work with 30-plus companies, and have served tens of thousands of clients in more than 40 states. They have been awarded several industry and business honors, and been repeatedly recognized for their top-tier customer service.

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It’s easy for salespeople to get distracted by all the hustle and bustle of the Annual Enrollment Period (AEP) and lose sight of what really matters: serving their clients. Beneficiaries have the opportunity to improve their benefits, but the flood of options and applications can get confusing very quickly.

Robert Bache