As an agent or broker, it’s essential to understand the lifetime value (LTV) of Medicare Advantage plans, and to maximize every available opportunity for long-term client relationships and renewal income. The LTV is calculated based on the duration of the enrollee’s membership, and determines how much income an agent will receive over the lifetime of the policy.

It’s critical for agents looking for sustained success to understand how they can increase the LTV of their Medicare Advantage plans. Mastering these methods can make a huge difference in your retention rates and commissions, in addition to providing your clients with better service.

Robert Bache