by A&A Editorial Team | Oct 7, 2024 | A&A Editorial Team, Sales & Marketing
A new survey has illuminated a troubling gap in consumer insurance knowledge: While 86% of Americans are confident that they understand their insurance policies thoroughly, the reality is starkly different. Many need to be more informed and knowledgeable about...
by Lucas Vandenberg | Sep 10, 2024 | Lucas Vandenberg, Marketing, Sales & Marketing
Effective email communication is essential for licensed insurance agents and financial professionals alike. With clients receiving numerous emails daily, it’s imperative to create messages that capture their attention and convey the importance of your services....
by A&A Editorial Team | Jul 17, 2024 | A&A Editorial Team, Sales & Marketing, Sales Tips
As financial professionals, you are part of an essential and impactful field that allows you to help many people. The industry landscape constantly evolves, requiring adaptability to unpredictable circumstances and a thirst for knowledge. There are many complex...
by A&A Editorial Team | Jun 11, 2024 | A&A Editorial Team, Marketing Best Practices, Sales & Marketing, Sales Tips
In today’s complex financial landscape, it’s no surprise that many people feel overwhelmed when planning for their future. A 2022 Northwestern Mutual study found that 62% of U.S. adults admit their financial planning needs improvement. However, only 35% of...
by A&A Editorial Team | May 20, 2024 | A&A Editorial Team, Marketing Best Practices, Sales & Marketing
The success of your marketing efforts isn’t a matter of chance; it’s a direct result of your clearly defined goals. Whether you aim for brand awareness, active engagement, or lead generation, having a roadmap to your desired success is crucial. Here are...
by Kyle England | May 20, 2024 | Kyle England, Sales & Marketing, Sales Tips
In the world of sales, the pressure to meet targets and fill the pipeline can sometimes lead us to make decisions that are not in the best interest of our clients or ourselves. One such decision is the reluctance to say “no” to a prospective client. While it may seem...
