In the world of sales, the pressure to meet targets and fill the pipeline can sometimes lead us to make decisions that are not in the best interest of our clients or ourselves. One such decision is the reluctance to say “no” to a prospective client.

While it may seem counterintuitive, saying “no” can be a strategic move that benefits both parties involved. Saying “no” is  a powerful tool in navigating client relations, one that can lead to long-term success in a sales career and ultimately improve your customer relationships.

Kyle England