by Jo Barker | Jan 20, 2025 | JoAnna Barker, Marketing Best Practices, Sales & Marketing
In our industry, meaningful consumer relationships are the backbone of success. But with digital search dominating how consumers discover services, building those connections starts online. 46% of all Google searches are local, meaning consumers are actively looking...
by Jo Barker | Jan 7, 2025 | JoAnna Barker, Marketing Best Practices, Sales & Marketing
In an increasingly competitive insurance landscape, leveraging innovative digital tools can help streamline workflows, enhance client communication, and improve marketing effectiveness. From predictive analytics to automated client engagement, changing technology is...
by Jo Barker | Jan 7, 2025 | JoAnna Barker, Marketing Best Practices, Sales & Marketing
Takeaways Use personalized subject lines, ‘From’ lines, and CTAs to improve open rates and click-throughs. Segment and refresh your email lists to maintain relevance and engagement. Optimize formatting, including white space and mobile-friendly design, for better...
by A&A Editorial Team | Oct 28, 2024 | A&A Editorial Team, Life, Sales & Marketing
Despite a broad understanding of life insurance basics, there’s still a significant gap in coverage among Americans, primarily because of cost misconceptions. A startling 72% of individuals overestimate the expense of basic term life insurance, with only about...
by A&A Editorial Team | Oct 28, 2024 | A&A Editorial Team, Sales & Marketing, Sales Tips
Confidence is crucial for licensed insurance agents and financial professionals. When clients weigh their coverage and investment options, they need to trust your advice. But confidence isn’t inherited; it’s cultivated through how you present yourself...
by A&A Editorial Team | Oct 14, 2024 | A&A Editorial Team, Marketing, Sales & Marketing
Creating engaging content is an essential cornerstone of any successful marketing strategy, particularly in the competitive fields of insurance and financial services. For financial professionals and licensed agents looking to enhance their online presence,...
