In our industry, meaningful consumer relationships are the backbone of success. But with digital search dominating how consumers discover services, building those connections starts online.
46% of all Google searches are local, meaning consumers are actively looking for services in their area. By mastering local SEO marketing, licensed agents can attract higher-quality leads, reduce competition, and position themselves as trusted professionals in their communities.
Let’s explore how to optimize your website and social media for local SEO and review the steps necessary to refine your approach through consistent monitoring and analysis.
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