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7 Ways to Elevate Your Email Marketing Strategy

JoAnna Barker, Marketing Best Practices, Sales & Marketing

Takeaways

  1. Use personalized subject lines, ‘From’ lines, and CTAs to improve open rates and click-throughs.
  2. Segment and refresh your email lists to maintain relevance and engagement.
  3. Optimize formatting, including white space and mobile-friendly design, for better readability and results.

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Jo Barker
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