by Jo Barker | Jan 7, 2025 | JoAnna Barker, Marketing Best Practices, Sales & Marketing
In an increasingly competitive insurance landscape, leveraging innovative digital tools can help streamline workflows, enhance client communication, and improve marketing effectiveness. From predictive analytics to automated client engagement, changing technology is...
by Jo Barker | Jan 7, 2025 | JoAnna Barker, Marketing Best Practices, Sales & Marketing
Takeaways Use personalized subject lines, ‘From’ lines, and CTAs to improve open rates and click-throughs. Segment and refresh your email lists to maintain relevance and engagement. Optimize formatting, including white space and mobile-friendly design, for better...
