by Brandon Pennington | May 10, 2023 | Brandon Pennington, Marketing Best Practices, Sales & Marketing
It would be great to have your business everywhere. However, being everywhere is not always possible or worthwhile due to time constraints, budget and where your target audience is. Everyone wants more leads, right? Of course. But what are the top paid advertising...
by Brandon Pennington | May 3, 2023 | Brandon Pennington, Marketing Best Practices, Sales & Marketing
Your brand is an extension of you — whether it’s your name or your business. A brand not only offers great products and services, but it’s a direct reflection of how you make people feel. To build your brand, agents and advisors need to gain trust from their...
by Nick Hildenbrand | Mar 22, 2023 | Marketing Best Practices, Nick Hildenbrand, Sales & Marketing
Lead generation is a critical part of the marketing process. Without leads, businesses can’t make sales and grow. Our industry is especially competitive, and insurance agents and financial advisors are always looking for new leads. But generating leads has never been...
by Bob Brzyski | Mar 8, 2023 | Bob Brzyski, Marketing Best Practices, Sales & Marketing
Webinars are the perfect marketing tool to engage your current clients while attracting potential new customers. Armed with the knowledge you’ve gained throughout your career, you can create effective webinars in a convenient, affordable way. A webinar is a virtual...
by Sam Davis | Mar 6, 2023 | Marketing Best Practices, Sales & Marketing, Sam Davis
As business owners look for new and innovative ways to reach their target customers, podcasting has become an increasingly popular solution to develop meaningful connections with prospects. In fact, according to Edison Research, 64% of Americans say they have listened...
by Eric Bruno | Mar 6, 2023 | Eric Bruno, Marketing Best Practices, Sales & Marketing
As an insurance agent, staying engaged with your audience on social media is crucial for building a strong online presence and driving leads. But with the abundance of information and distractions on the internet, it can be challenging to come up with fresh and...
