by Sam Davis | Jun 11, 2025 | Marketing Best Practices, Sales & Marketing, Sam Davis
Radio continues to be a force in advertising today, offering licensed agents and financial professionals a direct path to one of the most valuable audiences: working-class Americans aged 55 and older. Despite the expansion of digital advertising, AM/FM radio remains a...
by Sam Davis | Mar 6, 2023 | Marketing Best Practices, Sales & Marketing, Sam Davis
As business owners look for new and innovative ways to reach their target customers, podcasting has become an increasingly popular solution to develop meaningful connections with prospects. In fact, according to Edison Research, 64% of Americans say they have listened...
by Sam Davis | Sep 28, 2022 | Marketing Best Practices, Sales & Marketing, Sam Davis
About Author advdemo1 view all articles by this contributor Commercial radio in the United States recently celebrated its 100th birthday, and the nation’s top-reaching medium is still going strong. On November 2nd 1920, KDKA in Pittsburgh began broadcasting on...
by Sam Davis | Sep 14, 2022 | Marketing Best Practices, Sales & Marketing, Sam Davis
About Author advdemo1 view all articles by this contributor If you host your own podcast or radio show, you’re likely always looking for ways to grow your audience. More eyes and ears on your content increases the chance of establishing valuable business-to-business...
