Robert W. Bache

Founder and chief of sales for Senior Healthcare Direct, an AmeriLife company

Robert W. Bache (aka “Medicare Bob”) is founder and chief of sales for Senior Healthcare Direct, an AmeriLife company. He manages a team of agents who work with 30-plus companies, and have served tens of thousands of clients in more than 40 states. They have been awarded several industry and business honors, and been repeatedly recognized for their top-tier customer service. His focus on customer satisfaction has positioned Senior Healthcare Direct as an industry leader in the Medicare marketplace.

As an independent insurance broker, Robert and his team provide unbiased assistance to Medicare beneficiaries, helping them navigate, compare and find the right Medicare plan options. Personally, Robert’s focus is on his family and running an ethical business. He’s husband to Marlee, father to Lukas and Austin, and is actively involved in his community and church.