About Author

Robert Bache

Robert Bache

Robert W. Bache (aka "Medicare Bob") is founder and chief of sales for Senior Healthcare Direct, an AmeriLife company. He manages a team of agents who work with 30-plus companies, and have served tens of thousands of clients in more than 40 states. They have been awarded several industry and business honors, and been repeatedly recognized for their top-tier customer service.

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Every year, like clockwork, the bell rings on the upcoming AEP season with the start of AHIP certification.

As a Medicare marketer, it’s important for you to have a keen understanding of AHIP certification to better serve your contracted agents.

Robert Bache