About Author

Robert Bache

Robert Bache

Robert W. Bache (aka "Medicare Bob") is founder and chief of sales for Senior Healthcare Direct, an AmeriLife company. He manages a team of agents who work with 30-plus companies, and have served tens of thousands of clients in more than 40 states. They have been awarded several industry and business honors, and been repeatedly recognized for their top-tier customer service.

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Editor’s note: This article was originally written for AmeriLife’s ideaXchange publication.

How will you make it across the finish line this AEP? Think about your goals, and let those fuel your motivation to make the best decisions possible during Medicare’s busiest time of year. Whether it’s your first AEP or you have some laps under your belt, a few good tips can help you start strong.

Robert Bache