Mastering effective single appointment sales techniques can be a very rewarding experience. It isn’t the ability to nail the sale on the first customer meeting (though that is exactly the aim) but a level of professionalism that demonstrates your knowledge of the industry, available products, your customer, and the ability to address common objections while articulating all these elements into a single, powerful pitch. Better yet, combine all these elements into a story. Does this sound difficult? It’s quite simple, but it’s not easy.

David Paul