Reversing the Rise in Avoidable Deaths: Examining the Role of Agents

The U.S. is facing a public health failure that most people don’t even know about. Between 2009 and 2019, the average rate of avoidable deaths — those that could have been prevented or effectively treated with proper care — increased by 33 per 100,000 people across the country. That’s not just a policy issue. It’s a human one.

Compared to other developed nations, the United States stands out for all the wrong reasons in this respect. While countries in the EU and the OECD saw their rates of avoidable mortality decline, the U.S. went in the opposite direction. According to the CDC, more than 1 in 3 deaths in the U.S. are considered preventable through better access to care, early intervention, or healthier behaviors.

Unfortunately, this problem has persisted over the last few years. Although many assume this issue is purely medical, there are other factors contributing to this trend that licensed agents can play a meaningful role in reversing.

Policies that encourage prevention

Many of these deaths are linked to chronic conditions, late diagnoses, and a lack of preventive care — all areas where the right insurance plan can make a significant difference. As a licensed agent, you have the power to guide clients toward policies that promote early screenings, wellness benefits, and disease management tools.

Plans that cover routine checkups and encourage healthy behavior don’t just offer cost savings, they save lives. Clients often don’t realize their plan includes perks like annual wellness visits or telehealth support. When you highlight these features, you’re helping close the gap between policy and action.

5 facts about avoidable deaths in the U.S.

1. 1. 1. Leading causes: Heart disease, cancer, and unintentional injuries remain the top causes of death.
      2. Preventable factors: Many deaths are linked to modifiable risk factors like smoking, poor diet, and physical inactivity.
      3. Healthcare access: A lack of access to primary care significantly contributes to avoidable deaths.
      4. Socioeconomic disparities: Lower-income populations experience higher rates of preventable mortality.
      5. Geographic variations: Rural areas often have higher rates of avoidable deaths due to limited healthcare resources.

Key takeaways

1. 1. Avoidable deaths rose 33% in the U.S. from 2009 to 2019, mainly due to lack of access to care or early intervention, and lifestyle choices.
   2. Licensed agents can guide clients toward policies with preventive and wellness benefits.
   3. Clear communication leads to better decisions and better health outcomes.