Switching Behavior: What Makes Clients Drop or Change MA Plans?

Switching behavior among Medicare beneficiaries is a significant phenomenon that impacts both clients and agents. If your client chooses to switch to a plan that you don’t offer, you’ll lose their business, and your client may end up enrolling in an inferior plan with an agent who doesn’t have their best interests at heart. By delving into the switching behavior of our clients, we can better serve their needs, improve client satisfaction and ultimately achieve our sales goals.