Cost vs. Value: Reframing Life Insurance to Overcome Objections

We’ve all heard it before: “Life insurance is just too expensive.” It’s a common refrain that can quickly become a big hurdle, sometimes causing newer life insurance producers to suggest less-than-ideal coverage prematurely.

Key takeaways

1. 1. One common obstacle a licensed agent faces is the objection that life insurance is prohibitively expensive.
   2. To overcome this hurdle, agents should frame life insurance based on the value it offers and the problems it addresses, not simply presenting it as a product.
   3. Listening to your clients is key to overcoming objections in life sales. By offering appropriate life insurance solutions that align with your client’s specific goals, they’ll be much more likely to see the value in your products.