Leads are the lifeblood of any insurance business, but they can be a constant headache for newbie agents and agency owners alike. There are countless lead generation strategies out there, all with their own strengths and weaknesses. How do you choose the right course to effectively generate leads for your Medicare business?

First of all, there are two primary categories of leads: inbound and outbound. In this article, we’ll review some of the best techniques to generate inbound leads. But if you’d like to know more about outbound leads and how to drive them to your business, check out my companion article.

Lucas Vandenberg