The Power of Financial Professionals in the Annuity Market

One big takeaway from LIMRA’s 2024 Retirement Investors Survey is that retirees and pre-retirees want to feel secure about their future. With traditional pensions becoming rare, people turn to annuities to secure a guaranteed income. That’s where you come in: 86% of annuity buyers surveyed by LIMRA worked with a financial professional, and nearly two-thirds gave their financial pro a top-tier rating. That’s huge. This means that clients aren’t just buying products but relying on us to help them make the right decisions.

Key takeaways

1. 1. Annuities have continued to break sales records, totaling $432.4 billion in 2024.
   2. 86% of annuity buyers worked with a financial professional last year, and most gave them top ratings.
   3. Financial professionals who educate clients and simplify the process build trust and drive more annuity adoption.