How do you talk to hundreds — or even thousands — of people if there’s no one actually in front of you? How can you engage with listeners when you can’t read their expressions or even hear their responses? How do you actually know if your message is landing?

The struggle of a radio show host is real, but there are plenty of tried and true methods for visualizing your audience and keeping them engaged with you and your program. Here are a few:

Ford Stokes