Another social media platform? If you’re like many agents, advisors, and even social media managers, that’s exactly what you thought when you heard the recent news about the launch of Threads, Mark Zuckerberg’s answer to Elon Musk’s Twitter (soon to be rebranded as X). It’s new and exciting, but the big question for agents and advisors across the country today is:

“Is it worth my time?” The short answer is … YES!

Chris Knight