Social Media Marketing: Which Platforms Should Agents Focus On?

Social media has revolutionized the way all businesses connect with potential clients. Of course, this is also true for insurance and financial professionals, who are increasingly looking for ways to leverage social media in their marketing. 

But the saturated world of social media can be very noisy and standing out requires a targeted approach. The key to successful social media marketing is prioritizing platforms that align with your audience demographics and deliver measurable returns.