Why Agent Retention Is the Real Growth Strategy

If you started in insurance four years ago, industry statistics suggest there’s only a 15% chance you’re still in the business today. That’s the default state of our industry — a massive revolving door. And with nearly one-third of active advisors expected to retire over the next decade, the pressure to find new talent is immense.

Key takeaways

1. 1. The insurance and financial services industries are dealing with an agent retention crisis due to high turnover rates and the anticipated retirement of many experienced professionals.
   2. Retention can be increased by being thoughtful and transparent in prospecting recruits, as well as investing in the success of current agents by offering full licensing and training.
   3. Pairing new agents with experienced veterans provides personalized training while creating succession planning opportunities, boosting both productivity and retention.