With ACA enrollment hitting a record 24 million in 2024 — 15% higher than the previous year — the demand for quality healthcare remains strong. While Open Enrollment for Affordable Care Act (ACA) plans in most states may have closed on January 15, millions may still qualify for coverage through Special Enrollment Periods (SEPs).
Key takeaways
- Special enrollment periods (SEPs) keep ACA enrollments available year-round under certain qualifying conditions. Understanding those conditions helps you serve more clients.
- Many clients don’t realize they qualify for an SEP. Educating them on these enrollment periods can build trust and better relationships.
- Position yourself as an ACA resource for your clients. The more informed and proactive you are, the more value you provide for them.
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Learn more about the Editorial Team.
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