Outside of the busy AEP enrollment season, it can feel like someone pressed pause on your sales momentum. However, the reality is that Medicare opportunities don’t disappear during the rest of the year; they merely shift.
CMS expects enrollment in Special Needs Plans (SNPs) to reach 7.2 million in 2025. That’s nearly one in three people enrolled in a Medicare Advantage (MA) plan. With the right approach, these plans can help licensed agents stay active and profitable through the so-called “slow season.”
Key takeaways
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- SNPs provide year-round opportunities through SEPs triggered by changes in health status or eligibility.
- There are three types of SNPs, each serving a unique population with highly targeted benefits.
- By focusing on SNPs during lock-in, you can maintain profitability while making a meaningful difference.
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