Everyone agrees that the extra benefits in Medicare Advantage plans have become very attractive. Who doesn’t want $250 worth of groceries or $3,500 of dental coverage? Agents, unfortunately, now must spend a lot of time selling against these extra benefits so they can ultimately get their clients the best core benefits.
Sylvia Gordon is president of Gordon Marketing, a national, fiercely independent FMO and third-generation family company that provides support to more than 150 top health, life, senior and annuities companies and their over 10,000 agents and advisors in all 50 states and Puerto Rico. She sits on the advisory boards of many insurance companies and has helped many companies take their products to market, and has personally conducted continuing education seminars across the country.
Connect with Sylvia on LinkedIn.
Learn more about Sylvia
Connect with Sylvia on LinkedIn.
Learn more about Sylvia
Latest posts by Sylvia Gordon (see all)
- How To Help Your Medicare Advantage Clients Avoid Getting Dropped By Their Provider - April 20, 2023
- Emergency Anxiety: The Controversy Over Medicare Coverage in the ER - April 14, 2023
- When Your Client Wants a Plan You Don’t Want to Sell - September 14, 2022
Very sound advice, I would rather lose the sale to someone touting extra benefits than lead them to disaster
A huge majority of my prospects seem desperate to augment their income as inflation is hurting them badly. Your points are well taken, however, and I will try to make your points as I go about the sales process. Thank you.
I am both an agent and a Medicare subscriber. The primary considerations have to be: are the doctors in network and what is the out-of-pocket from drugs they are using. I know from my own experience that there can be a variation in out of pocket cost for a single medication of $400 or more per month depending on carrier and plan, an amount that dwarfs the ancillary benefits. The Medicare.gov site provides information that is at best incomplete and sometimes out-of-date and one has to look at the individual carrier sites. If you are a true broker and appointed with all of the major carriers in a market, to do the enrollment the right way is a very time consuming process.
Thank you for pointing out the misleading advertising that clutters the media channels.