Are Your Clients Missing Out on a Better Annuity Contract?

Interest rates increased 11 times between March 2022 and July 2023, leading to an annuity boom. The annuity market continues to rise above pre-pandemic levels in 2025 with new living benefits, enhanced riders, and various cost structures.

Key takeaways

1. 1. Changes in interest rates and product features have created conditions that may benefit clients looking to replace or exchange their current annuity contract for a better one.
   2. A robust side-by-side comparison of contract terms, features, and alignment with financial goals and market conditions should be completed to determine the appropriateness of a replacement.
   3. The client’s best long-term interest must be considered when recommending an annuity exchange or replacement.