Women at the Helm: Reaching and Supporting Family Wellbeing

The modern family dynamic is shifting, and women increasingly take the reins as financial decision-makers and primary breadwinners. As highlighted by the 2023 Women Money Power Study, nearly half of American women (49%) now self-identify as their household’s “chief financial officer,” managing finances and making crucial choices that impact their families’ well-being. This presents a unique opportunity for financial professionals who understand the power of reaching women and understanding the family dynamic.