
JoAnna Barker
Webmaster and Digital Marketing Leader for AgentandAdvisor.com.
JoAnna Barker (Jo) is the Webmaster and Digital Marketing Leader for AgentandAdvisor.com In addition to this role, she is the Digital Marketing Leader for the YourMedicare brand.
She has years of experience in marketing, specializing in the insurance industry, having experience in the P&C, Health/Life, Annuity, and financial industries. She began her digital marketing career in 2008 selling Yahoo Advertising and has since earned advanced certifications across multiple digital marketing channels.
Featured Articles

Social Media Marketing: Which Platforms Should Agents Focus On?
Social media has revolutionized the way all businesses connect with potential clients. Of course, this is also true for insurance and financial professionals, who are increasingly looking for ways to leverage social media in their marketing. But the saturated world...

How to Build a Better Brand Strategy for 2025
How many ads have you scrolled past today? Probably more than you can count. Now, try to remember one of those ads. If you can recall it, I’ll bet that ad had a story that resonated with you, right? That's the power of personal branding at work. Studies show that it...

2025 Marketing Trends for Insurance and Financial Service Organizations
With the new year fast approaching, it’s important to reevaluate your marketing strategy. For 2025, people can expect two key trends to reshape the marketing landscape: AI-driven personalization and a renewed dedication to direct mail strategies – both contributing to...

Mastering Local Marketing: SEO to Attract High-Quality Leads in Your Community
In our industry, meaningful consumer relationships are the backbone of success. But with digital search dominating how consumers discover services, building those connections starts online. 46% of all Google searches are local, meaning consumers are actively looking...

Top 6 Tech Tools & Tactics to Level Up Your Digital Marketing
In an increasingly competitive insurance landscape, leveraging innovative digital tools can help streamline workflows, enhance client communication, and improve marketing effectiveness. From predictive analytics to automated client engagement, changing technology is...

7 Ways to Elevate Your Email Marketing Strategy
Takeaways Use personalized subject lines, ‘From’ lines, and CTAs to improve open rates and click-throughs. Segment and refresh your email lists to maintain relevance and engagement. Optimize formatting, including white space and mobile-friendly design, for better...