Momentum in the Market: Why Life Insurance Growth Isn’t Slowing in 2025

The life insurance industry entered 2025 with tailwinds, not headwinds. Here’s what that means for licensed producers: demand is still high, opportunity is growing, and consumer expectations are evolving fast. If you’re a life insurance agent, this is a great time to be in the industry and a necessary time to sharpen your strategy. The shifts happening now will define how well-positioned your business is for the next five years.

Key takeaways

1. 1. LIMRA forecasts total individual life premiums to grow 2% – 6% in 2025, continuing the momentum from 2024’s $15.9B record.
   2. Term and whole life sales are expected to increase by up to 5%, while indexed and fixed universal life is set to see even greater growth.
   3. Economic factors, such as falling interest rates and rising incomes, are creating a fertile environment for all major policy types.