Annuities as a Retention Tool: Why Expanding Your Product Line Keeps Clients Close

If clients aren’t sticking around after the sale, something isn’t connecting. In a competitive market where consumers are constantly pitched newer, faster, “better” products, the ability to maintain long-term relationships is what separates surviving financial professionals from thriving ones.

However, while marketing gimmicks and automation can capture attention, they don’t foster trust. Relationships do. And increasingly, financial professionals are finding that annuities can offer them and their clients a strategic edge.

Top 5 benefits of annuities for your clients

• Guaranteed income*: Provides a steady stream of income during retirement.
• Tax deferral: Earnings grow tax-deferred until withdrawal.
• Death benefit: Offers a death benefit to beneficiaries.
• Customization: Various options to tailor to individual needs.
• Guarantees to Principal* : Shields clients from market variability.

Key takeaways

1. 1. Approximately 81% of high-volume annuity sellers report that annuities enhance client retention.
   2. Annuities create opportunities for deeper, trust-based conversations that evolve instead of “one-and-done” sales.
   3. Informative annuity discussions help clients overcome resistance and builds loyalty.