If you’re an annuity producer, you likely understand the appeal of annuities already. They can help clients secure their financial future for accumulation or a guaranteed income. Plus, there are great opportunities for you to receive a very nice commission for your work!

But you may face challenges, as well. Lead generation can be unpredictable. You have to ask yourself if it’s better to go with seminars or radio programs that require more time and money commitment but offer no guarantees and likely require a longer time commitment to see the results you want. Or do you try using lower-cost leads for more volume but with much more required legwork of your own? Annuity sales can also be very seasonal, with unexpected high and low seasons — and every month you start at $0 again. So, when you aren’t working, you aren’t getting paid.

Benjamin Martin