The Centers for Medicare and Medicaid Services (CMS) defines marketing as, “content that mentions any type of benefit covered by the plan and is intended to draw a beneficiary’s attention to plan or plans, influence a beneficiary’s decision-making process when selecting a plan, or influence a beneficiary’s decision to stay enrolled in a plan (retention-based marketing.)”
Amber Allen is Senior Marketing Director at AmeriLife Marketing Group, where she's worked since 2015. She’s worked closely with Medicare and Medicaid products for years, and has expanded her knowledge to include ancillary and Medicare Supplement products.
Connect with Amber on LinkedIn.
Learn more about Amber
Connect with Amber on LinkedIn.
Learn more about Amber
Latest posts by Amber Allen (see all)
- How Life Insurance Policies Could Affect Your Client’s Medicaid Eligibility - October 26, 2023
- 3 Medicare Challenges to Overcome This AEP - October 17, 2023
- AEP 2024: Are You Certified and Ready to Sell? - October 17, 2023
