Dealing with Disruption: How to Navigate This Year’s AEP Challenges

With Medicare Advantage (MA) now covering more than half of all Medicare beneficiaries, its dominance in the senior health coverage space is only growing. However, this growth doesn’t necessarily mean stability.

Key takeaways

1. 1. Licensed agents can expect significant disruption to plans, premiums, and broker compensation this AEP.
   2. Changes from CMS and insurance carriers will result in more expensive premiums and deductibles, fewer plan options in some areas, and fewer commissionable plans in the market.
   3. Stay informed on carrier and legislative updates to communicate changes early and clearly to your clients. Proactive education and service year-round will help build trust and drive retention during this critical enrollment season.