Clients’ financial priorities might be evolving as a recent LIMRA and NAILBA survey reveals that distributors in the life & annuity space overwhelmingly expect life insurance sales to surge past annuities in 2024. This trend suggests a potential shift towards final expense and estate planning solutions. It presents an exciting opportunity for financial and insurance professionals to tailor their approach and address these growing client needs. Let’s dive into the survey findings and explore how you can capitalize on this shift.

A&A Editorial Team